Eye Care Professionals


Dr. Sy Rosenblum has been in private practice optometry for over forty-five years. He attended UCLA as an undergraduate and received his optometric training and Doctorate from the Los Angeles College of Optometry. Dr. “Sy,” as he is referred to in the office, is truly a contact lens pioneer. In 1971, he was selected to be the first doctor in the Inland Empire to “fit” a new device, the soft contact lens from Bausch and Lomb. This soft contact lens was the precurser to all soft contact lenses fit today. In 1984, he was asked by another leading contact lens company to research and design a soft contact lens for throughbred race horses to protect their eyes while racing. Dr. Sy became extremely active with refractive laser surgery in the early 1990’s, when, in the US, laser surger had not yet become approved by the FDA. This compelled him to travel to Windsor, Canada, to observe the foremost laser surgeon in the world, Dr. J. Machot, and become certified to evaluate and manage patients throughout this most exciting and new procedure. Dr. Sy even performed the procedure on his wife, Dee, with spectacular results; she was extremely nearsighted her entire life and now sees clearly without any glasses or contacts at all. Dr. Sy also is an experienced and talented eyeglass frame designer. He has created numerous eyewear lines starting back with Mr. Blackwell and presently using high-tech metals such as memory titanium. Dr. Sy specializes in general optometry, contact lenses, laser surgery co-management, and eye disease. He currently resides in Newport Beach with his wife. Their three kids, Mindy, Gregg, and Dr. David, are all grown up. Dr. Sy enjoys tennis, travel, is an avid sports enthusiast and loves spending time with his four grandchildren.


Dr. David Rosenblum received his undergraduate degree from UCLA and his Doctorate in Optometry from the New England College of Optometry in Boston. He has been in private practice optometry for over twenty years. His extensive training included internships at Hadassah Hospital in Jerusalem studying pediatric ophthalmology, Little Cottonwood Hospital in Salt Lake City, and other clinical rotations in the Boston area. As a member of V.O.S.H, a volunteer organization serving humanity, he made trips to Mexico to treat patients and deliver hundreds of pairs of glasses to those in need. Dr. David lived in the Palm Springs area for many years where he practiced at a cataract surgery center affiliated with Eisenhower Hospital. He also had a specialty practice in which he made house calls to retirement homes throughout the Coachella Valley. Dr. David and his wife Tiffany spent every weekend going into retirement homes examining elderly patients, treating their eye conditions and delivering new glasses. He currently concentrates in general optometry, contact lenses, pediatric vision, laser consultation, and diagnoses and treatment of ocular disease. Dr. David has most recently been focussing in the treatment and management of dry eye. He has treated hundreds of patients utilizing the latest technologies and lenses to restore vision and comfort for this common and frustrating eye condition.

Dr. David has been focusing on treating the corneal disorder known as keratoconus for many years. Without proper treatment, this complex and debilitating disease causes significant vision loss and can lead to corneal transplant in advanced stages. Dr. David has been designing and fitting the latest in state-of-the-art contact lenses which can restore patient’s vision, sometimes to 20/20 in many cases. Patients suffering with keratoconus fly in from all over the country to be fitted by Dr. David, and the restoration of their vision is truly his greatest thrill.

Dr. David and Tiffany have three children, Rachel, 24, Ally, 22, and Josh, 18. All three are kids are competitive athletes, including Ally who plays basketball at UCLA. Dr. David loves surfing, scuba diving, fishing, boating and travel, but spends most of his time at Eyesite.


Dr. Samuelson was born and raised in Southern California. She received her undergraduate degree in human biology from Stanford University, where she also competed with the women’s basketball program for 4 years and made it to two Final Fours. She then went on to receive her Doctorate of Optometry from the Southern California College of Optometry with Summa Cum Laude honors in 2020.


Dr. Samuelson completed externships with Orange County Retina and Coastal Vision where she received training on posterior and anterior segment disease as well as managing dry eye. She also co-managed LASIK/PRK patients, post-cataract surgery patients, and corneal cross-linking referrals. Additionally, Dr. Samuelson completed a rotation at the University Eye Center at Ketchum Health Los Angeles where she focused on pediatric vision care of all ages as well as fit specialty contact lenses for irregular corneas. Dr. Samuelson also completed an externship at the Long Beach VA where she treated veterans with a variety of ocular conditions, with a focus on managing glaucoma and macular degeneration.


Dr. Samuelson is national board certified, licensed in the use of diagnostic and therapeutic pharmaceutical agents, and glaucoma certified. She is also passionate about community service and has made mission trips to Mexico to provide comprehensive eye exams and glasses as well as volunteered at the Special Olympics to complete eye screening exams. Dr. Samuelson’s favorite part of her job is getting to know her patients and providing them with the best eye care possible. When she is not at work, she still enjoys playing basketball with her two younger sisters, Karlie and Katie Lou. Her other interests include playing tennis, walking her two black Labradors, going to the beach, and traveling to new places.


Dr. Bruce (we call her Dr. Sherry) received her undergraduate degree in psychology from Cal State University, Long Beach. She then earned her Doctorate of Optometry from the Southern California College of Optometry in 1997. Dr. Sherry did an internship at the Center for the Partially Sighted in Santa Monica where she specialized in Low Vision.. She has worked in multiple private practices since graduation and has been with Eyesite Optometry for two years. Dr. Sherry enjoys traveling with her husband, Robert, and spends as much time as she can with their two sons, Noah (5) and Ryan (2). Their travels have taken them to such countries as Italy, Australia, and Canada. The family is active in soccer, hockey, and baseball.


Dr. Julie Bhindi graduated from the University of Illinois in Urbana-Champaign and went on to receive her optometry degree from the Illinois College of Optometry. Dr. Bhindi completed rotations at Midwest Eye Professionals, Chicago Cornea Consultants, and the Illinois Eye Eye Institute where she received extensive training on anterior and posterior segment diseases, specialty contact lens fittings, as well as pediatric vision care. She is also certified by the American Board of Optometry to diagnose and co-manage glaucoma. Dr. Bhindi’s favorite aspect of her job is spending time with and educating her patients about eye health and care. When not at work, Dr. Bhindi spends her time traveling with her husband Ketan or simply enjoying a good book.